ITEM M6 - POTENTIAL
With its Meridian Technology ITEM m6 offers a revolutionary product concept at precisely the right time: High-quality functional fashion is in high demand; it's a growing trend that has long taken hold in sports where functional sportswear is a huge success. ITEM m6 brings this development to a new and larger audience: active men and women who appreciate style, enjoy premium products and are willing to pay for exclusivity.
FUNCTIONAL FASHION IS A GROWTH SEGMENT
- Modern men and women live intensely: Business, sports, free-time, travel – and especially flying – all take their toll on legs and the whole body.
- News of the positive effects of compression has traveled from sports to the general fashion-conscious public.
- Wearers of products featuring medi compression technology are immediately convinced by the quality and experience a sense of well-being.
- Functional fashion has emerged from a well-kept secret to what is now a trend that is here to stay in many fashion segments like leisurewear and footwear. This makes ITEM m6 legwear the perfect addition to any wardrobe; those who care about what they wear also care about their socks!
If you'd like to find out more, please contact us.
