Privacy policy | ITEM m6

medi GmbH & Co. KG stores the name, address and e-mail address of customers for internal purposes and, if opted for, for the company newsletter. We use the information you provide solely for the purpose of fulfilling and processing your order. If you sign up for our newsletter we will use your e-mail address to keep you informed of our own promotions until you unsubscribe from the newsletter. You can unsubscribe at any time. Names, addresses and e-mail addresses are not shared with third parties. Excluded from this are medi GmbH & Co. KG’s contractually associated service partners, in particular parcel services and forwarding companies. In these cases the sharing of such information takes place in accordance with the German Federal Data Protection Act (BDSG).

All customers have the right within the scope of the BDSG to request information about their saved data as well as the correction, blocking and deletion of this data. If deletion is not possible due to legal, contractual, trade and/or tax-based retention periods or other legally-based reasons, the data may be blocked instead of deleted. Personal information is collected and saved exclusively within the scope of the statutory requirements outlined in the BDSG and the Telemedia Act (TMG).

Use of cookies

We use cookies on different pages to enhance the user experience and to enable various functions as you visit our website. Cookies are small text files that are saved on the device you are using to view our website. Some of the cookies we use are “session cookies”, which are deleted after your browser session ends/when you close your browser. Other cookies are “persistent cookies”, which remain on your device so that we or our partner companies can recognize your browser the next time you visit. You can set your browser to inform you when cookies are placed on your system and decide whether to accept cookies each time, to not accept cookies in certain cases or to generally not accept cookies at all. Not accepting cookies may restrict the functionality of our website.

Web analysis

We use what are known as tracking technologies to constantly improve and optimize our services. We use Google Analytics services for this purpose.

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies”, text files saved to your computer that make it possible to analyze how you use the website. The data generated by the cookie contains information on how you use this website and is generally transmitted to one of Google’s servers in the USA, where it is saved. If IP anonymization is activated on this website, however, Google will first truncate your IP address within member states of the European Union or in other states that are parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the USA and truncated there. Google uses this data on behalf of the operator of this website to analyze how you use the website, to put together reports about website activity and to provide the website operator with other services associated with use of the website and the Internet. Google Analytics will not associate the IP address transmitted by your browser with any other data held by Google. You may block cookies in your browser settings; however, in this case you may not be able to use all of the features of this website. You may also prevent Google from collecting and processing the data (including your IP address) created by the cookie related to your use of the website by downloading and installing the browser plug-in available here:

Use of Facebook social plugins

Our website uses social plugins (“plugins”) from the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). These plugins have a Facebook logo or are labeled “Social Plugin from Facebook” or “Facebook Social Plugin”. An overview of Facebook plug-ins can be found here:

Whenever you access a webpage on our site that contains one of these plug-ins, your browser establishes a direct link to Facebook’s servers. The plugin content is transferred from Facebook directly to your browser, which embeds the content into the page. Embedding the plugin sends information to Facebook indicating that you have accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged on to Facebook. This information (including your IP address) is transmitted directly from your browser to one of Facebook’s servers in the USA, where it is saved.

If you are logged on to Facebook, Facebook can directly link your visit to our website with your Facebook profile. When you interact with plugins, for example by pressing the “Like” button or submitting a comment, this information is also transferred from your browser directly to a Facebook server and saved there. Furthermore, the information is also published to your Facebook profile and shown to your Facebook friends.

For information on the purpose and scope of the information shared and how Facebook uses this data along with your respective rights and managing your privacy settings, please refer to Facebook’s Privacy Policy:

If you do not wish to directly share the data collected during your visit to our website with your Facebook profile, then you must log off of Facebook before visiting our website. You can also block Facebook plugins from loading entirely by installing a “Facebook Blocker” add-on for your browser (

Use of Google Remarketing

This website uses the Google Remarketing function provided by Google Inc. (“Google”). This function is used to present advertisements that are specifically targeted to the interests of website visitors as part of the Google advertising network. The website visitor’s browser saves “cookies”, text files saved to your computer that make it possible to recognize users when they access websites that belong to the Google advertising network. Users are then presented with advertisements on these pages that refer to content that they accessed on other websites that use the Google Remarketing function. According to Google’s own information, no personal data is saved during this process. However, if you do not wish to use the Google Remarketing function, you may disable it in general by adjusting the settings under Alternatively, you can disable cookies for advertisements specifically targeted to your interests by following the instructions under For more information on Google Remarketing and to view Google’s data privacy policy, please visit:

Use of Facebook Remarketing

This website uses the “Custom Audiences” Remarketing function provided by Facebook Inc. (“Facebook”). This feature is used to present advertising content (“Facebook Ads”) specifically targeted to the interests of visitors to this website when they visit the Facebook social network site. The Facebook Remarketing tag is implemented on this website for this purpose. This tag is used to establish a direct link to the Facebook servers when visiting this website. The Facebook server is informed of your visit to this site and shares this information with your personal Facebook user account. For more information on how Facebook collects and uses your data along with your respective rights and options for protecting your privacy, please refer to Facebook’s privacy policy at Alternatively, you can disable the “Custom Audiences” Remarketing function under You must be logged on to Facebook in order to do this.


Our website uses what are known as retargeting technologies. We use these technologies to make our web presence more appealing to you. This technology makes it possible to directly address ad content to Internet users who are already interested in our website on our partners’ websites (e.g. Google and Facebook). We are convinced that showing a personalized ad related to the user’s interests is generally more interesting than advertisements that do not have such a personal reference. These ads are displayed on our partners’ sites using cookie technology paired with an analysis of the prior usage behavior. This type of advertising is completely pseudonymous. Naturally, no personal data is saved in the process. Retargeting technology is used in observance of the applicable legal data protection provisions.

Google AdWords Conversion / Google Dynamic Remarketing:

We work with Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA in the area of online marketing to identify whether an Internet user learned about our website via a Google ad. Google uses “cookies”, which are saved to your computer and make it possible to analyze how you use the website. Cookies are set for a technology called “conversion tracking” when you click on an ad displayed on Google. These cookies are only valid for 30 days and cannot be used to personally identify you. If you wish to disable these cookies for “conversion tracking”, you can adjust your browser settings to block all cookies from the domain “”. To prevent javascript code from Google from running altogether, you can install a javascript blocker (e.g. or If you wish to learn more about these methods or want to know what options you have to ensure that Google cannot use this information, click here:

Google Tag Manager

Google Tag Manager is a service provided by Google Inc. (“Google”), which can be used to create, update and manage tags. Tags are small elements of code on our website that are used to measure traffic and user behavior, the impact of online marketing and social channels. When you visit our website/our app, the current tag configuration of your browser is sent to us. It contains instructions on the tags that should be used. The tool does not collect any personal information itself. However, the tool ensures that other tags are used, which may, in turn, collect data. For more information on how the Google Tag Manager works, visit:: and the use policy

Trusted Shops

Our website uses javascript code provided by Trusted Shops GmbH, Colonius Carré, Subbelrather Straße 15c, 50823 Cologne, Germany (in the following referred to as: Trusted Shops). If you have enabled javascript in your browser and have not installed a javascript blocker, your browser may transfer personal data to Trusted Shops. We do not know which data Trusted Shops links with the information it receives or the purpose for which Trusted Shops uses this data. To prevent javascript code from Trusted Shops from running altogether, you can install a javascript blocker (e.g. NoScript or Ghostery).


When you subscribe to our newsletter we save your e-mail address for marketing and market research purposes until you unsubscribe from the newsletter. If you voluntarily provide us with your name and salutation (voluntarily information), we can address you in a more personalized way. We will only provide this information to third parties if we are required to do so by law. You may revoke your consent to use your e-mail address for marketing purposes at any time with future effect by sending us an informal e-mail to datenschutz(at) or using the unsubscribe link included at the end of every newsletter.

Bing Ads

Our online presence also uses Conversion Tracking technology from Microsoft, Microsoft Corporation, (One Microsoft Way, Redmond, WA 98052-6399, USA). In this instance Microsoft Bing Ads saves a cookie to your device if you arrive at our website via a Microsoft Bing advertisement. Microsoft Bing and we can use this information to determine that someone clicked on an ad, was forwarded to our website and accessed a specific conversion page) beforehand. We only receive information on the total number of users who clicked on a Bing ad and were then forwarded to the conversion page. No personal information on the user’s identity is shared. If you do not wish to participate in the tracking process, you can also reject the use of this cookie – for example via a browser setting that disables the automatic acceptance of cookies in general. For more information on data protection and the cookies set by Microsoft Bing, visit the following Microsoft website:


Our website uses Pingdom, a service provided by Pingdom AB, Kopparbergsvägen 8, 72213 Västeras, Sweden. Among other technologies, Pingdom uses cookies, which are saved to your computer and make it possible to analyze how you use the website. When you use these services, data (particularly your IP address and your online activities) is transmitted to one of Pingdom AB’s servers and saved there. You can prevent Pingdom from collecting and sharing personal data (particularly your IP address) and further processing this data by disabling javascript in your browser or installing a tool such as “NoScript”. For more information on data protection when using Pingdom, please click the following link: